RUACH
Featuring Hila Ruach
Words by Nastasia Khmelnitski Created by WÜL Collective and WÜL Studio
Identity is an elusive matter, a complex combination of physical and spiritual. The change comes from the outside as an impact from the social norms, events, encounters, art. Employing deep-rooted analysis, it gets shaped by thoughts, values, beliefs to finally become a decision.
WÜL Creative Collective
Dmitry Khmelnitsky Ilya Marcus Misha Kaminsky Nastasia Khmelnitski Ksenya Filkov Anton Khalemsky David Reinlib Mix and mastering Shahar Guy Color by Blacklight Rental Broadcast Media Clothes DIESEL Shot on ARRI Special thanks to Nivi Yahalom Pavel Simin Itay Barkan
In this film, we capture the very process of decision making, which influences the character’s perception of the self looking toward the future. The thin line between dreams and reality crosses in its absolute form the central narrative adding yet another layer to how thoughts and experiences are emended. The question of whether there is a possibility for a person to change or adjust their core choosing a different path is posed. We dive into the audiovisual storyline, 2 days of the full moon, somewhere in July.
The fabric burning in flames acts as an eraser, what seems to be the last resort to put an exclamation mark on the actual fact that the alteration takes place. The long road winding through the lonely desert creeps to the depths of the subconscious mind is a glimpse of the authentic core self. The character ponders on the importance of allowing oneself to make mistakes, on whether living in the moment is possible, “A lot of times I feel I’m missing the present at the time when it’s happening.”
The question 'what is human experience?' is a thread upon which beads are arranged according to their color and shape. Can the understanding of the complexity of the human being be attainable? Can the acceptance of the other become an integral part of our existence in society?
Hila Ruach is an Israeli rock singer, composer and bass player of the same name. Born in Tiberias, at an early age Hila moved to Bat Yam with her parents, a city that left an influential imprint on her current perceptions and character. Her last album Music for Commercials was recognized as one of the best albums in 2018 by the Hakatze, a radio station, reaching third place in the charts. Hila’s live shows are energizing, powerful, yet intrinsically dive deep into personal experiences with a tint of the post-irony motif.
