My Name is Summer

‘MY NAME IS SUMMER’ — A FASHION FILM SHOT FOR BELLE&SUE, A FASHION LABEL IN THE HEART OF TEL-AVIV FOUNDED BY INBAL AND ADI BOUSSIBA.

In Belle&Sue flagship store and online shop, one can find collections by 5Preview, Cheap Monday, Billiblond x Belle&Sue, Basic Apparel, Vender, and local designers like Rachel Antonoff and more.

Director Dmitry Khmelnitsky Director of Photography Ilya Marcus Produced by Adi Navon & Ilya Marcus Assistant Director Stasia Khmelnitski Editor Dmitry Khmelnitsky Fashion Ksenya Filkov Hair and Grooming Roza Shwartsman Sound Design Anton Khalemsky Voice by Elena Ceretti Stein Focus Puller Ramy Simantov 2nd AC Omer Weiss Production Assistant Sonny Abramov and Elad Halfon Photography by Merav Ben Loulou Location KKL Produced by Blacklight Rental Broadcast Media Starring Sharon Strimban Ella Mosseri Noga Komar Dana Almut Roessler

The collection features edgy colors with an undertone of a floral theme and exquisite patterns to brighten your mood in hot weather. Nudes and monochromatic items complete the selection that answers the desire for a must-have street style yet sophisticated pieces easily accompanied with accessories and shoes to match the chosen vibe. In the store dwells an atmosphere of utmost friendliness and genuine sympathy with a warm welcome to showcase the items and assist with styling.

The film is about four girls who decided to run away from city life and a boring stifling routine to the forest to meet summer. Summer is never judging and lets the girls be themselves, fool around without any possible hint or inclination to receive a critique. No shyness, no old school norms prescribed by society, no unwanted stares. The connection is with one’s naivete, childlike innocence, openness, and the only decision that is there is to enjoy the moment, friendship, and freedom.

No weather conditions can impede on a life lived beautifully, the joy felt, and light smiles while running through the fields' high grass. Just before the day ends and the sun sets below the forest’s hills, the last vertiginous camera zoom outs and the escalating melody brings in a slight sweet tension. The close of the day with the last frame waves good-bye yet reminds - you will meet again tomorrow.

The dazzling rays of the sun in the still heat of the summer day when laziness takes over and only the humming bees remember to fly and make work happen. A barely perceptible breeze is a nature’s offering to decrease the ever-rising degree, pause for a second, and take a breath in.