Being feminine to me is being strong-minded, emotional and with your own identity
Featuring Julia Morozova Words by Nastasia Khmelnitski
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Julia Morozova is a fashion photographer and art director based between Milan and Turin, Italy. Julia’s works are daring, fearless, forceful, distinct in the immensity of the visual idea, the chosen locations, and the dazzling, captivating story that unfolds. The eternally colossal feeling is created with the carefully chosen scene and the angle the shot is taken from.
In this short interview we discuss with Julia her reasoning for choosing this profession, films that had an impact on her vision, challenges a photographer faces, and the concept of femininity. Julia worked with clients like Red Valentino, Stefanel, Zalando, Viktor&Rolf, Metal, Crack, Wonderland, Hunger, Schon, and many others.
What is your dream location to visit in the near future? What is it about this place that attracts you to come?
‘Open air location, immense and clean horizons, minimal and soft with pastel colors. And the blue skies. Sounds simple — but it's not.’
Hi Julia, tell about yourself, how did you start photographing?
It was around 2012 that I got interested in Photography as a form of self-expression. But analyzing my past, I came to the conclusion that it was there way before. When I was a teenager, I used to take a lot of pictures of my friends and at the parties, sometimes doing videos on VHS cam, before iPhone and Instagram era. I never took that experience seriously, but who knew? There was always a desire to document everything that happens around and immortalize the moment on the photograph. Then later as an adult, I realized that I can't do a "normal job" and sit in the office the whole day, it wasn't making me happy at all, and I felt like I need to pursue something in an artistic sphere.
What inspires your style and approach to photo shoots, to the process, and the end result?
It can be literally anything that I see or that happens in the world translated into my aesthetics.
What are the three most life-changing or aesthetically important films of all time?
1. Twin Peaks
2. Stealing Beauty
3. The Virgin Suicides
All of them changed the way I look at things or made me want the things to look like, pardon the pun.
What is the challenge a photographer faces when working on commercial projects?
When during the brief the client shows you mood boards that don't have a lot in common with your aesthetics.
Your works evolve around a very feminine motif which is redefined to a strong, bold presence. What is feminine for you?
‘Being feminine to me is being strong-minded, emotional and with your own identity.’
Do you have a song or an album you can listen to in a repeat mode?
Yes, but I can't choose only one. It changes over time and depends on the mood. Ok, I will name just one, just because it's very new to me: anything from Shortparis.
Each editorial you shoot has its own narrative, a story to tell and a new world with its own rules and characters that emerge. What is the most fascinating genre for you to work with and how do you build this world with the art director?
Usually, with my team, we choose a starting point - a theme or a concept and then we think about the character, location, color palette and styling as well as other details to develop the story.
What is your dream location to visit in the near future? What is it about this place that attracts you to come?
Open air location, immense and clean horizons, minimal and soft with pastel colors. And the blue skies. Sounds simple but it's not!
Tell about the project Wonderland. Where was it shot and was the main idea for the direction of this feature speaking in unison with the talent Sandra Tendo and the extravagant outfits?
The idea was to create a certain mood, an attitude, and the color palette - playful and strong at the same time. We shot it in the Italian Alps, inspired by the mountains' nature with its colors, skies, fogs, and beautiful light. Sandra was ideal for this shoot, with her exuberant personality.
Your works evolve around a very feminine motif which is redefined to a strong, bold presence. What is feminine for you?
Being feminine to me is being strong-minded, emotional and with your own identity.
If your photographic language were translated to be a fashion haute couture house, who would it be? What makes it similar?
That's a hard question and hard to choose only one that says it all. Simone Rocha meets Rick Owens. Does it make sense? Extreme Femininity and Power.
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